Overview
Rivian sought to create a digital presence for their $5B electric vehicle manufacturing plant in Georgia. The goal was to inform residents about the project, provide resources about job opportunities, environmental impact, and community benefits, and foster a sense of connection with the local community.
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Problem
Rivian needed a platform to:
- Share updates on the plant's progress.
- Provide information about its positive economic and environmental impact.
- Build trust and excitement within the Georgia community.
Solution + Process
Building User Personas and Audiences
- Conducted stakeholder interviews and community feedback sessions to develop detailed user personas.
- Defined key audience groups, including local residents, job seekers, and community leaders.
- Tailored the platform’s content and functionality to address each group's specific needs.
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Content Strategy & Architecture
- Developed clear navigation and content categories to address residents' top concerns, including job opportunities, environmental efforts, and plant construction updates.
- Structured the site to ensure accessibility and ease of use for all audiences, from job seekers to local government officials.
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Wireframing & Prototyping
- Designed responsive prototypes that worked seamlessly across devices, prioritizing mobile users.
- Incorporated visual storytelling elements to highlight Rivian’s commitment to sustainability and community impact.
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Visual Design & Branding
- Created a modern, approachable aesthetic that reflected Rivian’s brand and appealed to the Georgia audience.
- Integrated high-impact visuals and videos showcasing the plant's progress and community benefits.
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Squarespace Build
- Developed the platform using Squarespace, ensuring the design was effectively implemented within its constraints.
- Worked closely with development to customize styling and functionality while maintaining Squarespace’s CMS flexibility.
- Ensured a balance between design integrity and the platform’s technical capabilities.
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Impact
We have a had a great amount of influence in getting information out there about Rivian's plant in Georgia. In addition to the site, our team was scoped to create 2 high end production videos for the site, videos that created inspiration and acknowledgement of the landscape and cultural significance of Rivian's implant in rural Georgia. And Lastly, since the launch of Rivian's site Proudly Made In Georgia, the team has been asked to create a second Rivian site, which will be launching soon.
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